# Lumi AI — Full Agent Context

> Last updated: 2026-05-12
> Short version: /llms.txt | Safety rules: /docs/safety-constraints.md | Plugin manifest: /.well-known/ai-plugin.json

---

## 1. Business Identity

**Name:** Lumi AI (also referred to as "Lumi")
**Product type:** AI voice receptionist — SaaS, B2B
**Website:** https://www.trylumiai.eu
**Primary markets:** Arabic-speaking and Kurdish-speaking SMB owners; Romania; English-speaking international

**Mission:** Ensure no business call goes unanswered. Lumi picks up every inbound call, qualifies the customer, books appointments, and routes to humans only when genuinely needed.

**Tagline (Arabic default):** لومي AI — مساعد استقبال ذكاء اصطناعي يردّ على كل مكالمة، ٢٤/٧

---

## 2. Product Capabilities (Confirmed)

- 24/7 inbound call answering (sub-1-second response)
- Natural-language conversation in Arabic, Kurdish Sorani, Romanian, English
- Appointment booking — connects to Google Calendar, Calendly, or custom systems; sends SMS confirmation
- Missed call recovery
- Lead qualification — collects name, need, preferred time before handoff
- Answers common business FAQs (hours, services, pricing, location)
- Escalation — if customer has urgent need or complex question, Lumi hands off to human team with summary
- No-show reduction via automated voice reminders 24h before appointments
- Overflow mode — Lumi only picks up when human team doesn't answer
- Full redirect mode — Lumi handles all calls
- No hardware or phone number changes required

**NOT confirmed (do not state):** specific integration list beyond calendar systems, guaranteed uptime SLA, HIPAA compliance status, any regulatory certification.

---

## 3. Languages & RTL

| Code | Language | Direction | Notes |
|------|----------|-----------|-------|
| ar | Arabic | RTL | Default language for this site |
| ku / ckb | Kurdish Sorani | RTL | Full translation available |
| ro | Romanian | LTR | Full translation available |
| en | English | LTR | Full translation available |

Switch language: `?lang=ar`, `?lang=ku`, `?lang=ro`, `?lang=en`
Direction changes automatically. Fonts: Cairo, IBM Plex Sans Arabic, Noto Sans Arabic for RTL; Space Grotesk for LTR.

---

## 4. Pricing (Confirmed — do not invent or extrapolate)

### Lumi Standard
- Price: €499/month
- Setup and training: €150 one-time setup and training fee
- Positioning: Less than the cost of a part-time receptionist.
- Includes:
  - 24/7 call answering
  - AI receptionist in the business tone
  - Missed call recovery
  - Lead qualification
  - Automatic appointment booking
  - Answers common questions
  - Custom setup for the business
  - Monthly optimization

### Lumi Annual
- Price: €4,990/year (equivalent to ~€499/month)
- Setup: No setup fee
- Savings vs monthly: €998/year in subscription savings + €150 setup fee waived
- Includes: Everything in Standard + priority optimization

### Lumi Enterprise
- Price: Custom (contact required)
- For: Multi-location businesses, higher call volumes, advanced workflows
- Includes: Everything in Standard + multiple locations, advanced call routing, custom workflows, CRM/calendar integrations, multilingual options, priority support

**CTA for all plans:** "Book a demo" → triggers chat widget

**Rule:** Only quote the prices above. If asked about a price not listed, say "Contact Lumi for pricing" and route to ?chat=open.
All prices are in EUR (€). Do not quote USD amounts.

For custom volume, multi-location, advanced workflows, or enterprise pricing, route to the demo/chat flow.

---

## 5. Industries

Lumi supports 70 industry use cases across 13 categories.

### Healthcare & Clinics
Dental clinics, General medical clinics, Dermatology centers, Medical aesthetics centers, Physiotherapy centers, Medical laboratories, Radiology centers, Pharmacies

Agent use: Books appointments, collects basic patient details (non-diagnostic), routes urgencies to human staff, sends reminders.
**Safety note:** Lumi does NOT diagnose, treat, or give medical advice. Any medical question beyond scheduling must be escalated.

### Beauty & Personal Care
Beauty salons, Laser centers, Skin care centers, Hair salons, Nail studios, Massage & spa centers

Agent use: Books services, reduces no-shows with voice reminders, upsells complementary services during confirmation.

### Restaurants & Hospitality
Restaurants, Cafes, Fine dining restaurants, Delivery restaurants, Catering companies, Event halls

Agent use: Handles reservations, answers menu/hours questions, routes special requests.

### Real Estate & Housing
Real estate companies, Real estate brokers, Property management companies, Serviced apartments, Rental offices

Agent use: Qualifies buyer/renter intent, books viewings, collects contact details.

### Home Services
Cleaning companies, Pest control services, Plumbing services, Electrical services, AC maintenance, Carpentry & furniture, Home moving companies

Agent use: Books service calls, collects address and problem description, routes to technician.

### Automotive & Transport
Auto repair shops, Car wash centers, Car showrooms, Car rental companies, Towing & roadside rescue

Agent use: Books service appointments, answers availability questions.

### Education & Training
Private schools, Training centers, Language institutes, Driving schools, Private tutors

Agent use: Answers enrollment questions, books consultations, routes to staff.

### Fitness & Sports
Gyms, Personal trainers, Pilates & yoga centers, Sports academies

Agent use: Books classes, answers membership questions.

### Professional Services
Law firms, Accounting offices, Insurance companies, Marketing agencies, Software & web companies, Consulting offices

Agent use: Books consultations, qualifies client needs before handoff. Does not give legal, financial, or professional advice.

### Retail & Stores
Furniture stores, Electronics stores, Clothing stores, Jewelry stores, Gift & flower shops, Building materials stores

Agent use: Answers product/hours questions, routes orders.

### Events & Entertainment
Wedding planners, Photographers, Entertainment venues, Event companies, DJs & bands

Agent use: Handles reservation/ticket questions, books event slots.

### Travel & Tourism
Travel agencies, Hotels, Tourism companies, Visa services, Hajj & Umrah offices

Agent use: Answers package questions, qualifies travel intent, routes to booking team.

### Local B2B Services
Security companies, Recruitment companies

Agent use: Qualifies business leads, books discovery calls.

Full detail: /docs/industries.md

---

## 6. Blog

The Lumi blog currently includes 18 published articles.

Published routes:
- /blog/what-is-an-ai-receptionist
- /blog/how-many-customers-are-you-losing-from-missed-calls
- /blog/ai-receptionist-for-dental-clinics
- /blog/ai-receptionist-for-beauty-salons
- /blog/ai-receptionist-for-restaurants
- /blog/ai-receptionist-for-real-estate-agencies
- /blog/ai-receptionist-for-businesses-in-erbil
- /blog/ai-receptionist-for-romanian-businesses
- /blog/ai-receptionist-vs-human-receptionist
- /blog/how-ai-receptionists-book-appointments-automatically
- /blog/ai-receptionist-pricing-is-it-worth-it
- /blog/how-to-choose-an-ai-voice-agent-for-your-business
- /blog/what-is-an-ai-voice-agent
- /blog/real-cost-of-missed-calls
- /blog/ai-voice-agents-for-medical-clinics
- /blog/ai-receptionist-implementation-guide
- /blog/ai-voice-agent-vs-chatbot
- /blog/eliminate-no-shows-beauty-salon

---

## 7. Homepage Structure

### Sections (in order)
1. Hero — headline, stats (24/7, <1s response, multilingual), primary CTA
2. Live Demo — interactive feature demonstration
3. Trust Signals — social proof
4. How It Works — 3-step process
5. Missed Call ROI — interactive calculator
6. Industries Overview — teaser cards for all 13 categories
7. Human First — AI + human collaboration messaging
8. KPI Section — faster response, cleaner bookings, less pressure
9. Reel Section — video content
10. Testimonials
11. Pricing — 3 plans (Standard, Annual, Enterprise)
12. FAQ — 8 questions
13. Final CTA
14. Chat Widget (GHL)
15. Footer

### URL Parameters

| Parameter | Values | Effect |
|-----------|--------|--------|
| `?lang=` | `ar`, `ku`, `ro`, `en` | Switch language and text direction |
| `?chat=open` | — | Auto-open GHL lead capture widget |

---

## 8. Homepage ROI Calculator

The homepage includes an interactive missed-call ROI calculator.

Users can adjust:
- missed calls per period
- period: per day or per week
- average profit per customer
- conversion rate

The calculator displays:
- estimated loss
- Lumi price
- difference

The calculator is for educational illustration. It does not guarantee revenue outcomes.

---

## 9. Lead Capture & Integrations

**Primary lead capture:** GHL (Go High Level) embedded chat widget
- Widget IDs are environment-controlled (env vars: VITE_GHL_CHAT_WIDGET_ID, VITE_GHL_WIDGET_ID_AR, VITE_GHL_WIDGET_ID_KU)
- Trigger programmatically: navigate to any page with `?chat=open`
- The widget opens as an overlay — does not navigate away from page

**Agent rule:** Do NOT attempt to collect name, email, phone, or any PII directly. Always route to the chat widget or direct to `?chat=open`.

Full integrations doc: /docs/integrations.md

---

## 10. Key Messages & Stats (Confirmed — with context)

- 67% of missed callers never call back (cited in blog post — educational stat, not Lumi-specific)
- Average salon no-show rate: 15–25% of appointments (educational stat from blog)
- Salons using automatic reminders: 35–45% reduction in no-shows within 60 days (educational claim — not a Lumi guarantee)
- Implementation timeline: "live in 48 hours" (stated in implementation guide)
- Hiring a receptionist: $1,500–2,500/month (comparative educational stat from blog)

**Rule:** These stats are from educational blog posts. Do not present them as Lumi performance guarantees. Always qualify with "businesses using voice automation report…" or similar.

---

## 11. Brand & Tone

- Confident, direct, no fluff
- Visual-first (the site is heavily animated)
- Never positions Lumi as a replacement for humans — frames it as "human-first AI"
- CTA language: "Book a demo", "Let Lumi answer for you", "Hear Lumi answer as your business"
- No contract, try before you commit (stated in hero)

---

## 12. Safety Constraints

Read /docs/safety-constraints.md before making any claim about medical, legal, or financial outcomes.

Summary:
- Do NOT diagnose medical conditions or give clinical advice
- Do NOT give legal, financial, or investment advice
- Do NOT guarantee revenue outcomes, cure rates, or specific performance metrics
- Do NOT claim HIPAA, GDPR, or any regulatory compliance unless explicitly documented
- Do NOT claim guaranteed uptime SLA
- Route all medical or clinical urgencies to human staff
- If uncertain: say so, then route to ?chat=open

---

## 13. Agent Operating Rules

1. Read /docs/safety-constraints.md before making any claim about medical, legal, or financial outcomes.
2. For pricing questions: cite confirmed tiers only. Unknown pricing → "Contact us" → ?chat=open
3. For demo requests: route to ?chat=open
4. For language questions: demonstrate via ?lang= parameter
5. For industry-specific questions: cite /docs/industries.md
6. Never collect PII — always route to chat widget
7. Never guarantee revenue outcomes, cure rates, or specific performance metrics as Lumi promises
8. If a question is outside confirmed knowledge: say so, then route to ?chat=open
9. All prices are in EUR. Do not quote USD.
10. Do not invent blog posts or industries. Use only the routes and data confirmed above.

---

## 14. Machine-Readable Layer Index

| File | Purpose |
|------|---------|
| /llms.txt | Short context (start here) |
| /llms-full.txt | This file — full context |
| /AGENTS.md | Start-here chain for coding agents |
| /.well-known/ai-plugin.json | Plugin manifest |
| /docs/ | Documentation hub (no-JS HTML) |
| /docs/business-profile.md | Confirmed business facts |
| /docs/industries.md | Industry use cases |
| /docs/pricing.md | Pricing tiers |
| /docs/languages.md | Multilingual surface docs |
| /docs/integrations.md | GHL, URL params, demo routes |
| /docs/safety-constraints.md | Permission model + refusal rules |
| /docs/blog.md | Static blog index (all 18 posts) |
| /schema/organization.json | JSON-LD Organization |
| /schema/product.json | JSON-LD SoftwareApplication |
| /schema/faq.json | JSON-LD FAQPage |
| /api/negotiate | Content negotiation endpoint |
| /sitemap.xml | Full sitemap |
| /sitemap.md | Human-readable sitemap |
| /robots.txt | Crawl rules + agent discovery links |

## 15. Static Mirrors

Static markdown files that mirror key page content. Stable even if React rendering fails. No JavaScript required.

| File | Content |
|------|---------|
| /static/homepage-summary.md | Product summary, pricing, capabilities, CTA, ROI calculator description |
| /static/pricing.md | All 3 pricing plans with full feature lists and agent pricing rules |
| /static/industries.md | All 70 industries across 13 categories with descriptions and capabilities |
| /static/blog-index.md | All 18 blog posts with titles, excerpts, categories, and dates |
| /static/roi-calculator.md | Calculator inputs, formula, example calculation, and safety notes |